Deutsch: Kommerziell / Español: Comercial / Português: Comercial / Français: Commercial / Italiano: Commerciale
Commercial in the quality management context refers to the business aspects and considerations of ensuring that products or services meet specified standards and customer expectations. It involves activities related to marketing, sales, customer service, and the overall market positioning of the product or service, ensuring that quality is maintained throughout the commercial lifecycle.
Description
In quality management, commercial aspects are crucial for aligning product or service quality with market demands and customer satisfaction. This involves integrating quality management principles into commercial activities such as market research, product development, sales strategies, and customer feedback mechanisms. The goal is to ensure that the products or services not only comply with quality standards but also meet or exceed customer expectations and regulatory requirements.
The commercial side of quality management also includes ensuring that the supply chain, distribution, and after-sales services uphold the desired quality levels. This requires collaboration between various departments, including marketing, sales, production, and quality assurance teams, to deliver a consistent and high-quality customer experience.
Historically, the commercial perspective in quality management has evolved with increasing consumer awareness and demand for higher quality standards. Businesses have recognized that maintaining quality is not just about manufacturing processes but also about how products and services are perceived and received in the market.
Application Areas
- Product Development: Incorporating customer feedback and market research to develop products that meet quality standards and customer needs.
- Marketing and Sales: Ensuring that marketing materials accurately represent the product's quality and that sales processes maintain integrity and customer trust.
- Customer Service: Providing high-quality customer support to address issues and improve customer satisfaction.
- Supply Chain Management: Ensuring that suppliers and logistics partners meet quality standards to deliver consistent product quality.
- Compliance and Regulatory Affairs: Ensuring that products meet all legal and regulatory requirements to avoid penalties and maintain market reputation.
Well-Known Examples
- Customer Feedback Loops: Implemented by companies to gather and analyze customer feedback, ensuring that products are continuously improved to meet quality expectations.
- Total Quality Management (TQM): An approach used by organizations to embed quality in all commercial activities, from product development to customer service.
- ISO 9001 Certification: Many businesses pursue this certification to demonstrate their commitment to quality management principles in their commercial operations.
- Lean Manufacturing: Used by companies to streamline processes, reduce waste, and improve product quality while ensuring commercial viability.
- CRM Systems: Customer Relationship Management systems help businesses maintain high-quality customer interactions and support.
Treatment and Risks
Commercial risks in quality management can include product recalls, customer dissatisfaction, loss of market share, and legal penalties due to non-compliance with regulations. To mitigate these risks, organizations should:
- Conduct regular market research to stay aligned with customer expectations.
- Implement robust quality assurance processes throughout the commercial lifecycle.
- Provide ongoing training for staff on quality standards and customer service excellence.
- Establish clear communication channels for customer feedback and issue resolution.
- Ensure compliance with all relevant quality standards and regulations.
Similar Terms
- Market Quality
- Customer Satisfaction
- Product Lifecycle Management
- Service Quality
- Supply Chain Quality
Weblinks
- maritime-glossary.com: 'Commercial' in the maritime-glossary.com
- top500.de: 'Commercial' in the glossary of the top500.de
- finanzen-lexikon.de: 'Commercial' in the finanzen-lexikon.de (German)
Summary
In the quality management context, commercial aspects focus on ensuring that products and services meet market demands and customer expectations. This involves integrating quality principles into all business activities, from product development and marketing to customer service and compliance. By maintaining high-quality standards throughout the commercial lifecycle, businesses can enhance customer satisfaction, comply with regulations, and achieve long-term market success.
--
Related Articles to the term 'Commercial' | |
| 'Certification' at maritime-glossary.com | ■■■■■■■■■■ |
| Certification refers to the confirmation of certain characteristics of an object, person, or organization. . . . Read More | |
| 'Accuracy' at psychology-lexicon.com | ■ |
| Accuracy refers to the degree to which a measure conforms to the established standard. In psychology, . . . Read More | |
| 'Business' at psychology-lexicon.com | ■ |
| Business in the Psychology Context: Understanding Human Behavior in Organizational SettingsIn the realm . . . Read More | |
| 'Storage' at psychology-lexicon.com | ■ |
| Storage refers to the process by which people store in memory information they have acquired from the . . . Read More | |
| 'Management' | ■ |
| Management in the quality management context refers to the act, art, or manner of planning, controlling, . . . Read More | |
| 'Standard' | ■ |
| In the context of quality management, 'Standard' refers to a set of guidelines, procedures, and requirements . . . Read More | |
| 'Consistency' at top500.de | ■ |
| Consistency is a paramount concept within the industrial and manufacturing sectors, representing the . . . Read More | |
| 'Knowledge' at top500.de | ■ |
| Knowledge: In the industrial and manufacturing landscape, knowledge is a cornerstone that fuels progress, . . . Read More | |
| 'Flexibility' at top500.de | ■ |
| Flexibility in the industrial context refers to the ability of a manufacturing system to adapt to changes. . . . Read More | |
| 'Operation' | ■ |
| Operation in the quality management context refers to the actions and activities involved in producing . . . Read More | |